Posts By: Shaun Varga

How to make a good first impression

Shaun Varga, chairman and creative director at consultancy Ingenuity, discusses the importance of making a good first impression.

Varga points out that you can make a bad impression with a potential client without even knowing it

It’s statistically likely that your agency has been excluded from a pitch process or short list, without realising you were on it in the first place. This is how it happens.

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